{"id":47011,"date":"2026-04-05T11:40:26","date_gmt":"2026-04-05T08:40:26","guid":{"rendered":"https:\/\/salutbutik.com\/product\/instytutum-brightening-vitamin-c-serum-next-gen-30-ml\/"},"modified":"2026-04-05T11:40:26","modified_gmt":"2026-04-05T08:40:26","slug":"instytutum-brightening-vitamin-c-serum-next-gen-30-ml","status":"publish","type":"product","link":"https:\/\/salutbutik.com\/en\/product\/instytutum-brightening-vitamin-c-serum-next-gen-30-ml\/","title":{"rendered":"Instytutum Brightening Vitamin C Serum Next-Gen 30 ml"},"content":{"rendered":"<ul>\n<li>Improves skin firmness<\/li>\n<li>Reduces pigmentation<\/li>\n<li>Deep nourishment<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Brightening Vitamin C Serum \u2013 a super-concentrated serum with vitamin C, featuring a multi-synergy of five actives for visible skin transformation. The formula works on three levels: cellular, tissue, and surface. A combination of 15% Vitamin C (THD), 3% niacinamide, tripeptide-5, four types of hyaluronic acid, and vitamin E delivers powerful results.  <\/p>\n<p>&nbsp;<\/p>\n<p><strong>Why this one:<\/strong><\/p>\n<ul>\n<li>Multi-synergy of 5 powerful actives \u2013 5x more anti-aging effect, elasticity, nourishment, brighter tone, and reduced pigmentation.<\/li>\n<li>Smart delivery system \u2013 the formula targets two types of vitamin C transporters (SVCT and GLUT), ensuring effective delivery of the active into the cells.<\/li>\n<li>Lightweight texture \u2013 absorbs instantly with no stickiness.<\/li>\n<li>Safe even for sensitive skin \u2013 suitable for long-term use.<\/li>\n<li>Result: Firm, elastic, radiant skin with an even tone.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>This serum is for you if:<\/strong><\/p>\n<ul>\n<li>You have pigmentation, post-acne marks, or uneven skin tone.<\/li>\n<li>You are looking for a product with a powerful anti-aging effect.<\/li>\n<li>You notice decreased skin firmness and dullness.<\/li>\n<li>Your skin lacks deep nourishment.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Application<\/strong><\/p>\n<ul>\n<li>Apply a few drops of the serum to clean skin on the face, neck, and d\u00e9collet\u00e9 area.<\/li>\n<li>If using the serum in the morning, apply HydraFusion Hydrating Gel Cream or C-Illuminating 3D Moisturize and SPF50. If the serum provides sufficient hydration, you can skip the cream \u2013 just apply SPF. <\/li>\n<li>If using the serum in the evening, apply SuperBiotic Regenerating Cream.<\/li>\n<li>Do not combine with products containing retinol in the same routine \u2013 this may cause irritation on sensitive skin. Optimal use: vitamin C in the morning, retinol in the evening. <\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Safety<\/strong><\/p>\n<ul>\n<li>During pregnancy or breastfeeding, consult your doctor before use.<\/li>\n<li>If a negative reaction occurs, discontinue use of the active product for 2\u20135 days, then gradually reintroduce it into your routine. If you plan to use acids and retinol together \u2013 start with acids (2\u20133 times per week); after 10\u201314 days, if no irritation occurs, introduce retinoid products.<\/li>\n<li>Store at room temperature (up to +25\u00b0C) in a dry place, protected from direct sunlight.<\/li>\n<li>During sunny periods, always apply SPF50 every morning before going outside. In the evening, complete your routine without SPF products. <\/li>\n<li>Products with acids and retinoids may cause temporary redness or irritation \u2013 this is an individual skin response.<\/li>\n<li>INSTYTUTUM formulas contain a high concentration of active ingredients. To minimize the risk of irritation, introduce new products gradually, 2\u20133 times per week. <\/li>\n<li>Recommendations are based on the use of products within the INSTYTUTUM line. When combined with products from other brands, increased sensitivity and unpredictable reactions may occur. <\/li>\n<li>After using products with active ingredients such as retinol, acids, or vitamin C, the skin may temporarily react with breakouts, flaking, or irritation. This is a natural skin purging process, indicating activation of cellular renewal and detoxification. It usually appears around 2\u20133 weeks after starting active ingredients and can last up to 9\u201310 weeks. During this period, do not abruptly change your routine \u2013 allow your skin time to adapt. If the condition noticeably worsens or the reaction does not subside, consult a dermatologist or cosmetologist.    <\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Ingredients<\/strong><\/p>\n<ul>\n<li>15% THD Vitamin C \u2014 an ultra-stable, fat-soluble, and more potent form of vitamin C at the optimal concentration, effectively improving the appearance of the skin without causing irritation.<\/li>\n<li>3% Niacinamide \u2014 in synergy with vitamin C, it inhibits tyrosinase, reduces inflammation, promotes ceramide synthesis, and strengthens the skin barrier. The result: less pigmentation and reduced sensitivity. \u0412 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u2013 \u043c\u0435\u043d\u044c\u0448\u0435 \u043f\u0438\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u0438, \u043c\u0435\u043d\u044c\u0448\u0435 \u0447\u0443\u0432\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/li>\n<li>2.5% Tripeptide-5 \u2013 stimulates collagen synthesis together with vitamin C. Skin firmness noticeably improves, and wrinkles are smoothed.<\/li>\n<li>2% Multi-molecular Hyaluronic Acid Complex and 3% Squalane \u2014 in synergy with vitamin C, provide intense hydration to various skin layers and form a hydro-lipid barrier, preventing moisture loss.<\/li>\n<li>The skin is hydrated and elastic.<\/li>\n<li>Vitamin E \u2014 enhances the effect of vitamin C by 4 times. Protects against photoaging and gives the skin a healthy, radiant appearance. <\/li>\n<li>Extract of African tree bark Enantia chlorantha and oleanolic acid \u2014 reduce excessive sebum production, tighten pores, and prevent inflammation.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Composition<\/strong><\/p>\n<p>Water (aqua), tetrahexyldecyl ascorbate, propyl-heptyl caprylate, glycerin, pentylene glycol, dicaprylyl ether, niacinamide, squalane, butylene glycol, sucrose polystearate, undecane, cetearyl alcohol, disodium cetearyl sulfosuccinate, phenoxyethanol, tridecane, helianthus annuus (sunflower) seed oil, cetyl palmitate, alcohol, tocopherol, xanthan gum, citric acid, disodium edta, enantia chlorantha bark extract, ethylhexylglycerin, glyceryl citrate\/lactate\/linoleate\/oleate, polyglyceryl-2 oleate, caprylic\/capric triglyceride, sodium ace-tylated hyaluronate, sodium hyaluronate, sodium hyaluronate crosspolymer, ascorbyl palmitate, hydrolyzed sodium hyaluronate, palmitoyl tripeptide-5, ascorbic acid, oleanolic acid, dimethylmethoxy chromanol.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Improves skin firmness Reduces pigmentation Deep nourishment &nbsp; Brightening Vitamin C Serum \u2013 a super-concentrated serum with vitamin C, featuring a multi-synergy of five actives for visible skin transformation. The formula works on three levels: cellular, tissue, and surface. A combination of 15% Vitamin C (THD), 3% niacinamide, tripeptide-5, four types of hyaluronic acid, and [&hellip;]<\/p>\n","protected":false},"featured_media":47008,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_cat":[1116,1749,865,1795,1779,1782,1774,1798,1799],"product_tag":[],"class_list":{"0":"post-47011","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"pwb-brand-instytutum-en","7":"product_cat-active-ingredients","8":"product_cat-face-serums","9":"product_cat-for-the-face","10":"product_cat-niacinamide","11":"product_cat-nutrition","12":"product_cat-pigmentation","13":"product_cat-requirements","14":"product_cat-vitamin-c","15":"product_cat-vitamin-e-en","17":"first","18":"instock","19":"shipping-taxable","20":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instytutum Brightening Vitamin C Serum Next-Gen 30 ml - Salut Butik<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salutbutik.com\/en\/product\/instytutum-brightening-vitamin-c-serum-next-gen-30-ml\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instytutum Brightening Vitamin C Serum Next-Gen 30 ml - Salut Butik\" \/>\n<meta property=\"og:description\" content=\"Improves skin firmness Reduces pigmentation Deep nourishment &nbsp; Brightening Vitamin C Serum \u2013 a super-concentrated serum with vitamin C, featuring a multi-synergy of five actives for visible skin transformation. 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